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CTSP® Core
Technology Specialization tech sales certification
Build the Foundation for Technology Technical Sales
Assessment
Scenario-based Questions
Practical Decision-Making
60 Multiple-Choice Questions
90-Minute Computer-Based Exam
75% Passing Score
Up to 3 Attempts
Preparation
Official TSBOK® Knowledge Guide
Typically completed within 10–14 days.
Approximately 2 hours of study per day
Delivery
Online Timed Assessment
Credential
CTSP® Digital Certificate (QR Verification)
ITSA® Public Verification Page
Build the essential knowledge, practical skills, and professional judgment required to succeed in technology technical sales.
Designed for professionals working with software, SaaS, cloud, cybersecurity, AI, data, networking, enterprise technology, and other complex technology solutions.
WHO IT’S FOR
Built for Professionals Across Technical Sales Roles
Designed for professionals from engineering and non-engineering backgrounds who sell, support, position, develop, or lead complex solutions.
Technical Sales & Presales
Sales Engineer · Presales Engineer · Solutions Engineer · Solutions Consultant · Technical Sales Representative
Accounts & Customer Growth
Technical Account Manager · Account Manager · Customer Success · Business Development
Technical & Product Specialists
Customer Engineer · Solutions Architect · Product Specialist · Application Specialist
Career Switchers & Early-Career Professionals
For professionals transitioning into technical sales and for graduates building customer-facing commercial capability.
INDUSTRY APPLICATION
Built for Modern Technology Sales Environments
CTSP® Technology applies technical sales principles across a wide range of technology products, solutions, and customer environments.
Enterprise Software
Networking
SaaS
IT Infrastructure
Cloud Computing
Enterprise Technology
Cybersecurity
Digital Transformation
AI & Data
IT Solutions
CTSP® Core – Technology Specialization
Build the Foundation for Complex Technology Sales
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Technical Sales Foundations & the TSBOK® Framework
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Customer Discovery & SPIN Selling
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Requirements Analysis, RFQs & Solution Fit
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FAB & Technical-to-Business Value Translation
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Presentations, Proposals & Value Communication
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ITSA LA CAROCT® Objection Handling
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BATNA & Value-Based Negotiation
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CRM, Pipeline & Opportunity Management
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Handover, Adoption & Customer Success
Applied across software, SaaS, cloud, cybersecurity, AI, networking, and enterprise technology environments.
What You'll Learn
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Every Concept Is Applied in Practice
The CTSP® Core — Technology content connects technical sales concepts directly to real customer and commercial situations. Each key concept is reinforced with a realistic example that shows how it can be applied in practice.
Initial Request
The customer asks to upgrade 500 users to the highest license tier.
Discovery
Usage data shows low adoption and inconsistent workflows across teams.
SaaS Workflow Automation
Example: Consultative Mindset
Recommendation
Improve workflow design and adoption first, then expand licensing where it is actually needed.
Customer Value
Lower immediate cost, better adoption, and lower deployment risk.
Understand the concept. See how it applies.
This approach is used throughout the TSBOK® to connect advanced technical sales concepts with realistic healthcare and life sciences sales situations.
THE VALUE OF CTSP®
Build the Skills. Strengthen Your Professional Position.
Develop practical technical sales capability while gaining a verifiable credential and career-support benefits designed for technical sales professionals.
PRACTICAL CAPABILITY
Commercial Skills
Develop stronger capability in value communication, negotiation, opportunity management, and commercial decision-making.
Communication Skills
Improve discovery, questioning, presentations, solution explanation, and customer conversations.
Professional Judgment
Build stronger decision-making through real-world examples, practical scenarios, and industry-relevant applications.
PROFESSIONAL & CAREER VALUE
Verifiable CTSP® Credential
Earn an official certificate, digital badge, Credential ID, and public verification.
ITSA® Talent Network
Join ITSA®’s growing network of certified technical sales professionals, organized across industries and geographies to support professional visibility.
Job Application Support
Request official support letters sent directly by ITSA® to selected employers or recruiters confirming your certification and the capabilities covered.
Earn a Professional Credential That Sets You Apart
Elevate your professional profile with a verified credential recognized by industry leaders worldwide.
Official Digital Certificate
Secure, high-resolution certificate for print and digital display.
Public Verification Page
Real-time online verification link for employers and clients.
How to Get Certified
01
Submit Your Application
Complete your certification application
02
Receive Your Candidate Package
Gain access to your candidate resources, study materials, examination guide, and certification instructions.
03
Prepare for the Examination
Study the ITSA Technical Sales Competency Framework
04
Complete the Certification Examination
Demonstrate your knowledge and professional competency by successfully completing the online certification examination.
05
Earn Your ITSA-CTSP® Credential
Upon successfully meeting the certification requirements, you'll receive your official digital certificate, and public credential verification.
Everything you need to prepare for the certification and successfully earn your ITSA credential.
Preparation
Official Learning Resources
Self-paced learning
Typically completed within 1–2 weeks
Approximately 2 hours of study per day
Focused on practical technical sales knowledge
Preparation & Examination
Certification Examination
Online Assessment
60 multiple-choice questions
90-minute online assessment
75% passing score
Up to three attempts included
Scenario-based questions
Practical decision-making assessment
Core – Foundation Level
Establish essential technical sales competencies and master the frameworks required for entry-level success in global technology markets.
About ITSA®
The International Technical Sales Association (ITSA®) is a global professional standards and certification organization dedicated exclusively to advancing the technical sales profession.
ITSA® develops professional standards, competency frameworks, certification programs, assessment methodologies, educational resources, and industry initiatives designed to strengthen technical sales practice across industries and markets worldwide.
Our mission is to advance the technical sales profession by establishing clear professional standards, developing relevant competency frameworks, and providing credible pathways for professional development and certification.