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CTSP® Core
Industrial & Infrastructure Specialization
Build the Core Skills to Sell Complex Industrial & Engineered Solutions
Build the knowledge, practical competencies, and professional credibility required to succeed in technical sales across industrial, engineering, construction, and infrastructure markets.
Designed for professionals selling engineered products, equipment, systems, services, and complex project solutions across manufacturing, EPC, construction, energy, utilities, automation, and infrastructure.
Assessment
Scenario-based Questions
Practical Decision-Making
60 Multiple-Choice Questions
90-Minute Computer-Based Exam
75% Passing Score
Up to 3 Attempts
Preparation
Official TSBOK® Knowledge Guide
Typically completed within 10–14 days.
Approximately 2 hours of study per day
Delivery
Online Timed Assessment
Credential
CTSP® Digital Certificate (QR Verification)
ITSA® Public Verification Page
WHO IT’S FOR
Built for Professionals Across Industrial & Infrastructure Sales Roles
Designed for professionals from engineering and non-engineering backgrounds who sell, support, position, or develop industrial, engineered, infrastructure, and project-based solutions.
Technical Sales & Presales
Sales Engineer · Technical Sales Engineer · Presales Engineer · Solutions Engineer · Technical Sales Representative
Accounts & Business Development
Account Manager · Key Account Executive · Business Development Executive · Customer Success · Channel Sales
Engineering & Product Specialists
Applications Engineer · Project Engineer · Product Specialist · Technical Consultant · Solutions Specialist
Career Switchers & Early-Career Professionals
For graduates and professionals transitioning into industrial technical sales from engineering, technical, operations, project, or customer-facing backgrounds.
Built for Modern Industrial & Infrastructure Sales Environments
INDUSTRY APPLICATION
CTSP® Industrial & Infrastructure applies technical sales principles across a wide range of industrial, engineered, project-based, and infrastructure environments.
Industrial Equipment
Energy
Manufacturing
Utilities
Industrial Automation
Infrastructure
Engineering & EPC
Process Industries
Construction
Engineered Solutions
CTSP® Core – Industrial & Infrastructure Specialization
Build a strong foundation in complex technical and project-based selling.
You'll Learn
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Technical Sales Foundations
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The Technical Sales Process: Discover, Analyze, Develop, Communicate, Negotiate & Close
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Customer Discovery & Requirements Analysis
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Industrial & Project Sales Fundamentals
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EPC and Construction Sales Ecosystems
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Consultant, Contractor & End-User Engagement
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RFQ, RFP & Tender Fundamentals
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Technical & Commercial Proposal Writing
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Specification-Based Selling
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Value-Based Selling for Engineered Solutions
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Basic Technical & Commercial Negotiation
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Pipeline Management & CRM Best Practices
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After-Sales Support & Customer Success
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Industrial & Infrastructure Business Ecosystem
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Real-World Case Studies & Practical Examples
What You'll Learn
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Every Concept Is Applied in Practice
The CTSP® Core — Industrial & Infrastructure content connects core technical sales concepts directly to practical industrial and infrastructure situations.
Each concept is reinforced with a realistic industrial sales scenario that shows how it can be applied in practice.
Example On Translating Technical Specifications into Customer Value
INDUSTRIAL INDUSTRIAL PUMPING SYSTEM UPGRADE MODERNIZATION
Customer Situation
Technical Requirement
Technical Sales Approach
Customer Value
A manufacturing plant needs to replace an aging pumping system that is becoming less reliable and increasingly expensive to operate.
The proposed system offers higher efficiency, improved control, and more reliable operation under varying production demand.
The Technical Sales Professional connects these technical capabilities to the customer’s actual operational priorities instead of presenting specifications alone.
The customer sees how the solution can reduce energy consumption, improve reliability, lower maintenance effort, and support more consistent plant operations.
Understand the concept. See how it applies.
This approach is used throughout the TSBOK® to connect technical sales concepts with realistic industrial and infrastructure sales situations.
THE VALUE OF CTSP®
Develop practical technical sales capability while gaining a verifiable credential and career-support benefits designed for technical sales professionals.
Build the Skills. Strengthen Your Professional Position.
PRACTICAL CAPABILITY
Commercial Skills
Develop stronger capability in value communication, negotiation, opportunity management, and commercial decision-making.
Communication Skills
Improve discovery, questioning, presentations, solution explanation, and customer conversations.
Professional Judgment
Build stronger decision-making through real-world examples, practical scenarios, and industry-relevant applications.
PROFESSIONAL & CAREER VALUE
Verifiable CTSP® Credential
Earn an official certificate, digital badge, Credential ID, and public verification.
ITSA® Talent Network
Join ITSA®’s growing network of certified technical sales professionals, organized across industries and geographies to support professional visibility.
Job Application Support
Request official support letters sent directly by ITSA® to selected employers or recruiters confirming your certification and the capabilities covered.
Earn a Professional Credential That Sets You Apart
Elevate your professional profile with a verified credential recognized by industry leaders worldwide.
Official Digital Certificate
Secure, high-resolution certificate for print and digital display.
Public Verification Page
Real-time online verification link for employers and clients.
How to Get Certified
01
Submit Your Application
Complete your certification application and begin your journey toward becoming an ITSA-certified technical sales professional.
02
Receive Your Candidate Package
Gain access to your candidate resources, study materials, examination guide, and certification instructions.
03
Prepare for the Examination
Study the ITSA Technical Sales Competency Framework and prepare using the official ITSA learning resources.
04
Complete the Certification Examination
Demonstrate your knowledge and professional competency by successfully completing the online certification examination.
05
Earn Your ITSA-CTSP® Credential
Upon successfully meeting the certification requirements, you'll receive your official digital certificate, and public credential verification.
Preparation
Official Learning Resources
Self-paced learning
Typically completed within 1–2 weeks
Approximately 2 hours of study per day
Focused on practical technical sales knowledge
Everything you need to prepare for the certification and successfully earn your ITSA credential.
Preparation & Examination
Certification Examination
Online Assessment
60 multiple-choice questions
90-minute online assessment
75% passing score
Up to three attempts included
Scenario-based questions
Practical decision-making assessment
Core – Foundation Level
Establish the essential technical sales knowledge, methodologies, and professional competencies required to perform effectively across industrial and infrastructure markets.
About ITSA®
The International Technical Sales Association (ITSA®) is a global professional standards and certification organization dedicated exclusively to advancing the technical sales profession.
ITSA® develops professional standards, competency frameworks, certification programs, assessment methodologies, educational resources, and industry initiatives designed to strengthen technical sales practice across industries and markets worldwide.
Our mission is to advance the technical sales profession by establishing clear professional standards, developing relevant competency frameworks, and providing credible pathways for professional development and certification.