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CTSP® Advanced Industrial Sales Certification
Advanced Industrial Technical Sales Certification for Complex B2B Sales
Assessment
Scenario-based Questions
Practical Decision-Making
60 Multiple-Choice Questions
90-Minute Computer-Based Exam
75% Passing Score
Up to 3 Attempts
Preparation
Official TSBOK® Knowledge Guide
Typically completed within 10–14 days.
Approximately 2 hours of study per day
Delivery
Online Timed Assessment
Credential
CTSP® Digital Certificate (QR Verification)
ITSA® Public Verification Page
CTSP® Advanced is an industrial technical sales certification designed to validate the commercial, technical, and strategic competencies required to lead complex sales opportunities, major projects, and high-value customer engagements.
WHO IT’S FOR
Built for Experienced Professionals in Complex Industrial Sales
Designed for professionals with practical experience in industrial, engineering, infrastructure, and project-based sales environments who are ready to strengthen their judgment and manage more complex technical-commercial opportunities.
Advanced Technical Sales & Presales
Senior Sales Engineer · Senior Technical Sales Engineer · Senior Presales Engineer · Lead Applications Engineer · Senior Solutions Consultant
Strategic Accounts & Project Opportunities
Key Account Manager · Strategic Account Manager · Project Sales Manager · Business Development Manager · Regional Sales Manager
Engineering & Solution Specialists
Applications Engineer · Solutions Engineer · Technical Consultant · Project Engineer · Product Specialist
Professionals Advancing Their Scope
For experienced professionals taking on larger projects, complex buying committees, engineered solutions, higher-value opportunities, commercial risk, negotiation, and strategic customer responsibilities.
Built for Modern Industrial & Infrastructure Sales Environments
INDUSTRY APPLICATION
CTSP® Industrial & Infrastructure applies technical sales principles across a wide range of industrial, engineered, project-based, and infrastructure environments.
Industrial Equipment
Energy
Manufacturing
Utilities
Industrial Automation
Infrastructure
Engineering & EPC
Process Industries
Construction
Engineered Solutions
CTSP® Advanced – Industrial & Infrastructure Specialization
Master complex technical sales across projects, accounts, and engineered solutions.
You'll Learn
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Advanced Industrial & Project Sales Strategy
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Complex Customer & Stakeholder Mapping
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EPC and Project Sales Lifecycle
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Consultant, Contractor & End-User Engagement
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Specification & Influence Strategy
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Advanced RFQ, RFP & Tender Management
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Bid / No-Bid Decision Making
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Technical & Commercial Proposal Strategy
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Value Engineering & Total Cost of Ownership
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Strategic Account Planning
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Complex Technical & Commercial Negotiation
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Risk, Contract & Commercial Considerations
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Project Pipeline & Opportunity Management
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Real-World Industrial, EPC & Infrastructure Case Studies
What You'll Learn
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Every Concept Is Applied in Practice
The CTSP® Advanced — Industrial & Infrastructure content connects advanced technical sales concepts directly to complex industrial, project, and commercial situations.
Each concept is reinforced with a realistic industrial sales scenario that shows how it can be applied in practice.
Example On Lifecycle Value & Total Cost of Ownership
Customer Situation
A manufacturer is evaluating two automation solutions for a major plant modernization project.
INDUSTRIAL AUTOMATION MODERNIZATION
Commercial Challenge
A competing solution has a lower initial purchase price, making upfront cost a major part of the customer’s evaluation.
Technical Sales Approach
The Technical Sales Professional expands the comparison beyond acquisition price to include reliability, maintenance, energy consumption, spare parts, support, downtime risk, and expected operating life.
Customer Value
The customer can evaluate the solutions based on long-term operational and financial impact—not simply the lowest initial price.
Understand the concept. See how it applies.
This approach is used throughout the TSBOK® to connect advanced technical sales concepts with realistic industrial sales situations.
THE VALUE OF CTSP®
Develop practical technical sales capability while gaining a verifiable credential and career-support benefits designed for technical sales professionals.
Build the Skills. Strengthen Your Professional Position.
PRACTICAL CAPABILITY
Commercial Skills
Develop stronger capability in value communication, negotiation, opportunity management, and commercial decision-making.
Communication Skills
Improve discovery, questioning, presentations, solution explanation, and customer conversations.
Professional Judgment
Build stronger decision-making through real-world examples, practical scenarios, and industry-relevant applications.
PROFESSIONAL & CAREER VALUE
Verifiable CTSP® Credential
Earn an official certificate, digital badge, Credential ID, and public verification.
ITSA® Talent Network
Join ITSA®’s growing network of certified technical sales professionals, organized across industries and geographies to support professional visibility.
Job Application Support
Request official support letters sent directly by ITSA® to selected employers or recruiters confirming your certification and the capabilities covered.
How to Get Certified
01
Submit Your Application
Complete your certification application.
02
Receive Your Candidate Package
Gain access to your candidate resources, study materials, examination guide, and certification instructions.
03
Prepare for the Examination
Study the ITSA Technical Sales Competency Framework and prepare using the official ITSA learning resources.
04
Complete the Certification Examination
Demonstrate your knowledge and professional competency by successfully completing the online certification examination.
05
Earn Your CTSP® Credential
Upon successfully meeting the certification requirements, you'll receive your official digital certificate, and public credential verification.
Everything you need to prepare for the certification and successfully earn your CTSP® credential.
Preparation
Official Learning Resources
Self-paced learning
Typically completed within 1–2 weeks
Approximately 2 hours of study per day
Focused on practical technical sales knowledge
Preparation & Examination
Certification Examination
Online Assessment
60 multiple-choice questions
90-minute online assessment
75% passing score
Up to three attempts included
Scenario-based questions
Practical decision-making assessment
CTSP® Core – Industrial & Infrastructure
Establish the essential technical sales knowledge, methodologies, and professional competencies required to perform effectively across industrial and infrastructure markets.
CTSP® Advanced – Industrial & Infrastructure
Develop and validate advanced competency in strategic accounts, complex projects, specification selling, commercial strategy, and high-value technical negotiations.
About ITSA®
The International Technical Sales Association (ITSA®) is a global professional standards and certification organization dedicated exclusively to advancing the technical sales profession.
ITSA® develops professional standards, competency frameworks, certification programs, assessment methodologies, educational resources, and industry initiatives designed to strengthen technical sales practice across industries and markets worldwide. Its flagship credential, the Certified Technical Sales Professional® (CTSP®), provides structured professional certification pathways for technical sales professionals across multiple industries and levels of experience.
Our mission is to advance the technical sales profession by establishing clear professional standards, developing relevant competency frameworks, and providing credible pathways for professional development and certification through the CTSP® credential.