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CTSP® Industrial & Infrastructure Sales Certification
Professional Technical Sales Certification for Industrial, Engineering & Infrastructure Markets
CTSP® Industrial & Infrastructure is a professional industrial sales certification designed to develop and validate the technical sales capabilities required to sell complex equipment, engineered systems, automation, energy, infrastructure, and technical solutions.
Professionals develop capability across customer discovery, solution development, value communication, stakeholder engagement, opportunity management, negotiation, and commercial judgment.
CTSP®
LEVEL
Core — Foundation Level
Advanced — Professional Level
Commercial & Sales Leadership
SPECIALIZATION
Industrial & Infrastructure
WHO IS IT FOR?
Who Is CTSP® Industrial & Infrastructure For?
Sales Engineer
CTSP® Industrial & Infrastructure is designed for professionals involved in selling, positioning, evaluating, or supporting complex industrial and engineered solutions.
Technical Sales Engineer
Solutions Engineer
Solutions Consultant
Pre-Sales Consultant
Technical Sales Specialist
Application Engineer
Product Specialist
Technical Account Manager
Sales Solutions Architect
Built for Complex Industrial Markets
INDUSTRIAL MARKETS
CTSP® Industrial & Infrastructure applies professional technical sales competencies across markets where engineered solutions, equipment, systems, and major technical investments are evaluated and purchased.
Industrial Automation & Control
Automation systems, PLCs, instrumentation, robotics, sensors, process control, and smart manufacturing technologies.
Manufacturing & Process Industries
Technologies and solutions used across manufacturing, chemicals, materials, food processing, and industrial production environments.
Machinery & Engineered Equipment
Industrial machinery, production systems, engineered equipment, mechanical systems, and application-specific solutions.
Infrastructure & Built Environment
Transportation, water, buildings, construction, utilities, HVAC, and technologies supporting major infrastructure projects.
Energy & Power
Power generation, electrical systems, renewable energy, energy storage, utilities, and supporting infrastructure.
Engineering & Technical Services
Engineering services, EPC projects, system integration, commissioning, maintenance, implementation, and lifecycle support.
The application changes across industries. The need to understand the customer, engineer the right solution, and communicate value remains.
CHOOSE YOUR LEVEL
Core or Advanced?
CTSP® provides two professional competency levels designed for different stages of a Sales Engineer’s career.
CTSP® Core
Foundation Level
CTSP® Advanced
Designed to build and validate the essential professional competencies required in technical sales.
Professional Level
Designed for experienced professionals working with more complex customer environments, strategic opportunities, and advanced technical-commercial responsibilities.
Core may be appropriate for:
Professionals entering Sales Engineering
Engineers transitioning into technical sales
Early-career Sales Engineers
Professionals who want a structured technical sales foundation
Experienced technical professionals with limited formal sales development
Advanced may be appropriate for professionals with established experience in technical sales, Sales Engineering, solutions consulting, account development, or related roles.
CTSP® Core – Foundation Level
Build the essential technical sales capabilities required to understand customers, develop the right solutions, communicate value, and manage opportunities professionally.
- Technical Sales Foundations
- Technical Sales Process
- Customer Discovery & SPIN Selling
- Stakeholder & Decision-Role Mapping
- FAB & Technical-to-Business Value Translation
- Solution Development & Fit Validation
- Technical & Value-Based Presentations
- Proposal & RFQ Development
- Objection Handling & Value-Based Negotiation
- BATNA & Negotiation Trade-Offs
- CRM & Opportunity Management
- Customer Success & Account Development
From Core Technical Sales Skills to Advanced Commercial Judgment
THE CTSP® LEARNING FRAMEWORK
CTSP® Advanced – Professional Level
Develop the advanced judgment required to lead complex opportunities, align stakeholders, manage commercial risk, negotiate strategically, and grow strategic accounts.
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Advanced Technical Sales Strategy
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Market Segmentation, ICP & Account Prioritization
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Complex Discovery & Root-Cause Analysis
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Buying Committees, Influence & Multi-Threading
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Solution Strategy & Technical-Commercial Trade-Offs
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Value Architecture, ROI, TCO & Cost of Inaction
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MEDDPICC & Advanced Opportunity Qualification
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Competitive Positioning & Deal Strategy
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Forecasting & Professional Deal Judgment
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Strategic Negotiation & Concession Strategy
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Commercial, Implementation & Adoption Risk
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Strategic Account Growth & Expansion
Make Better Decisions. Protect More Opportunities.
Sales Engineers regularly face high-stakes situations where the wrong question, weak positioning, or poor commercial judgment can put an opportunity at risk.
CTSP® develops professional judgment through practical scenarios and real-world technical sales situations — helping you evaluate context, choose the right approach, and make stronger decisions when the stakes are high.
Because knowing the product is not enough when the wrong decision can cost the deal.
COMPETENCY-BASED ASSESSMENT
Designed to Test Application, Not Memorization
Sales Engineers regularly work in situations where technical knowledge alone does not determine the right response.
ONLINE COMPETENCY ASSESSMENT
Certification Examination
60
Multiple-Choice Questions
90 MIN
75%
Online Assessment
Passing Score
UP TO 3
SCENARIO-BASED
Questions drawn from real-world technical sales situations
Attempts Included
The CTSP® examination uses scenario-based questions designed to assess how candidates interpret professional situations, evaluate available information, and determine appropriate technical sales responses.
The CTSP® sales engineering certification is designed to validate how Sales Engineers apply technical sales knowledge and professional judgment in realistic customer situations.
WHAT YOU EARN
A Verified Professional Credential
After successfully completing the applicable CTSP® certification requirements, candidates earn an official professional credential from ITSA®.
Your CTSP® credential gives employers, professional contacts, and other stakeholders a clear way to understand and independently verify the certification you have earned.
Official CTSP® Digital Certificate
Unique Credential ID
Public Credential Verification
Official ITSA® Certification Record
THE VALUE OF CTSP®
Develop practical technical sales capability while gaining a verifiable credential and career-support benefits designed for technical sales professionals.
PROFESSIONAL & CAREER VALUE
Verifiable CTSP® Credential
Earn an official certificate, digital badge, Credential ID, and public verification.
ITSA® Talent Network
Join ITSA®’s growing network of certified technical sales professionals, organized across industries and geographies to support professional visibility.
Job Application Support
Request official support letters sent directly by ITSA® to selected employers or recruiters confirming your certification and the capabilities covered.
PRACTICAL CAPABILITY
Commercial Skills
Develop stronger capability in value communication, negotiation, opportunity management, and commercial decision-making.
Communication Skills
Improve discovery, questioning, presentations, solution explanation, and customer conversations.
Professional Judgment
Build stronger decision-making through real-world examples, practical scenarios, and industry-relevant applications.
CAREER OPPORTUNITIES
Join the ITSA® Talent Network
Make Your Industrial Technical Sales Experience More Visible
The ITSA® Talent Network helps qualified technical sales professionals increase their visibility to employers looking for relevant industrial, engineering, infrastructure, and commercial experience.
For professionals working across industrial technology, engineered systems, automation, energy, equipment, infrastructure, and related markets, this can make it easier to be discovered based on the experience that matters — including specialization, industry background, geography, languages, commercial exposure, and CTSP® credentials.
Priority access to the ITSA® Talent Network is given to qualified CTSP® credential holders.
EMPLOYER CREDENTIAL SUPPORT
Support When You Apply for Your Next Role
CTSP® credential holders can request ITSA® to provide official credential confirmation directly to a prospective employer or recruiter. Sent Directly by ITSA®
The communication helps the recipient understand both the credential you have earned and the professional competency areas represented by it.
Two Employer Credential Support requests are included with your CTSP® credential.
Build Your Career in Industrial Technology & Engineered Solutions Sales
Industrial technical sales can lead to careers across Sales Engineering, Application Engineering, project sales, strategic accounts, business development, sales management, regional leadership, and commercial management.
Explore the ITSA® career guide covering roles, industries, skills, career paths, and professional growth across complex industrial markets.