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ITSA-CTSP® PROFESSIONAL CERTIFICATIONS
Find the CTSP® Certification That Fits Your Career
CTSP® certifications are designed around different stages of professional capability — from building a strong technical sales foundation, to managing more complex opportunities, to leading commercial teams and revenue performance.
Build Your Foundation
Develop the essential communication, commercial, customer-facing, and technical sales capabilities required for professional practice. Best suited to: professionals building or strengthening their technical sales foundation.
Advance Your Capability
Develop stronger professional judgment for complex opportunities, multiple stakeholders, commercial risk, strategic customers, and higher-value decisions. Best suited to: experienced technical sales professionals ready for more complex responsibilities.
Lead Commercial Performance
Develop the leadership, pipeline, forecasting, strategic deal, pricing, and commercial management capabilities required to lead revenue performance. Best suited to: sales and commercial leaders.
THE CTSP® CERTIFICATION STRUCTURE
A Clear Path for Professional Development
Build the foundation, develop stronger capability for complex technical sales, or advance into commercial and sales leadership.
Choose the certification pathway that reflects your experience, responsibilities, and career direction.
FOUNDATION LEVEL
CTSP® Core
Build the essential knowledge, skills, and professional judgment required for effective technical sales practice.
PROFESSIONAL LEVEL
CTSP® Advanced
Develop stronger capability for complex opportunities, strategic customers, advanced value creation, qualification, negotiation, risk, and commercial decisions.
LEADERSHIP CERTIFICATION
CTSP® Commercial & Sales Leadership
Develop the leadership and commercial capabilities required to lead people, pipeline, forecasts, strategic opportunities, revenue performance, and growth.
CHOOSE YOUR SPECIALIZATION
Technical Sales Certification, Applied to Your Industry
Choose the specialization that best reflects the products, solutions, customers, and commercial environment you work with — then select the certification level that matches your experience and professional responsibilities.
Each specialization offers a Foundation-level Core certification and a Professional-level Advanced certification.
TECHNOLOGY SPECIALIZATION
Technology
Professional technical sales certification for complex technology environments including software, platforms, cloud, infrastructure, digital solutions, integration, and technology-driven transformation.
FOUNDATION LEVEL
CTSP® Core – Technology
Build the essential capabilities required to understand customers, develop solutions, communicate technical value, manage opportunities, and navigate professional technology sales conversations.
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Discovery · Solution Selling · Value Communication · Proposals · Negotiation · CRM
INDUSTRIAL & INFRASTRUCTURE SPECIALIZATION
Industrial & Infrastructure
Professional technical sales certification for engineered products, equipment, industrial systems, infrastructure solutions, projects, tenders, and capital investment environments.
FOUNDATION LEVEL
CTSP® Core – Industrial & Infrastructure
PROFESSIONAL LEVEL
CTSP® Advanced – Industrial & Infrastructure
Develop stronger judgment for complex projects, multiple stakeholders, lifecycle economics, commercial risk, strategic opportunities, and long-cycle industrial sales.
Complex Projects · Stakeholders · TCO · CAPEX · Risk · Strategic Accounts
Build practical capability across customer requirements, engineered solutions, technical-commercial value, proposals, tenders, negotiation, and customer handover.
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Requirements · Solution Fit · RFQs · Value · Proposals · Negotiation
HEALTHCARE & LIFE SCIENCES SPECIALIZATION
Healthcare & Life Sciences
Professional technical sales certification for healthcare, medical technology, laboratory, scientific, and life sciences customer environments.
FOUNDATION LEVEL
CTSP® Core – Healthcare & Life Sciences
PROFESSIONAL LEVEL
CTSP® Advanced – Healthcare & Life Sciences
Develop stronger judgment across complex stakeholders, advanced discovery, value engineering, qualification, risk, negotiation, and strategic healthcare accounts.
Buying Committees · MEDDPICC · ROI & TCO · Value Engineering · Risk · Strategic Accounts
Build the technical sales foundation required to understand healthcare customers, workflows, requirements, solution fit, value, stakeholders, and professional commercial conversations.
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SPIN · Workflows · FAB · Solution Fit · Negotiation · Customer Success
FOUNDATION LEVEL
CTSP® Core
Build the Professional Foundation
Designed to develop the essential technical sales capabilities required to understand customers, shape appropriate solutions, communicate value, navigate commercial conversations, and manage opportunities professionally.
Core focuses on:
- Customer Discovery
- Needs & Requirements
- Solution Development
- Technical-to-Business Value
- Presentations & Proposals
- Objection Handling
- Negotiation Fundamentals
- CRM & Opportunity Management
- Customer Handover & Success
Core and Advanced certifications are available across all three ITSA technical sales specializations.
Choose Your Level. Then Apply It to Your Market.
Technology · Industrial & Infrastructure · Healthcare & Life Sciences
Choose the level that best reflects the complexity of the work you perform, the decisions you make, and the professional capability you want to develop and validate.
Core or Advanced?
CHOOSE YOUR LEVEL
PROFESSIONAL LEVEL
CTSP® Advanced
Navigate Complexity with Stronger Judgment
Designed for professionals working with larger, more complex opportunities where stakeholder dynamics, qualification, value engineering, competitive pressure, risk, negotiation, and strategic account decisions require greater professional judgment.
Advanced focuses on:
- Complex Customer Discovery
- Buying Committees & Stakeholders
- Advanced Solution Strategy
- ROI · TCO · Cost of Inaction
- MEDDPICC & Qualification
- Competitive Positioning
- Commercial & Implementation Risk
- Advanced Negotiation
- Strategic Account Growth
YOUR CTSP® JOURNEY STARTS HERE
Ready to Choose Your CTSP® Certification?
Build your professional capability, validate your expertise, and choose the certification path that matches your technical sales environment, experience, and career direction.
Choose your specialization. Choose your level. Take the next step.