<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[ITSA®]]></title><description><![CDATA[International certification body specializing in Technical Sales, Sales Engineering, and customer-facing technical commercial excellence.]]></description><link>https://www.itsa-global.org/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 11 Sep 2026 21:19:56 GMT</lastBuildDate><atom:link href="https://www.itsa-global.org/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What Is Technical Sales? Roles, Skills, and How It Works]]></title><description><![CDATA[Technical sales is the professional practice of selling complex technical, scientific, engineering, or technology-based products and solutions. It combines technical understanding with consultative selling, enabling professionals to identify customer requirements, explain how a solution works, and connect its capabilities to business or operational value. Unlike sales involving relatively standardized products, technical sales often requires a detailed understanding of the customer’s...]]></description><link>https://www.itsa-global.org/post/what-is-technical-sales</link><guid isPermaLink="false">6a71a06cb174d35700900441</guid><pubDate>Tue, 04 Aug 2026 09:20:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/413a99_9ab07e31b70442c39639ccbef25e6029~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marwan Tarek</dc:creator></item></channel></rss>